LET ME CUT TO THE CHASE

I'm non-stop. That's my personality. I bring a competitive fire to each new assignment because it can always be done better. Marketing, communications, technology, people - they are all constantly evolving, which means there are always new opportunities to unlock.

That's what excites me: finding the right combination of research, strategy, intuition and creativity that will produce the most efficient ways to connect companies with their audiences.

Great campaigns don't happen by accident. You become an expert on the product, you engage with the people you want to reach, and you use the platform that will draw the straightest line between the two. This is where I excel.

Now for the elevator speech

I am a creative, data-driven Marketing & Digital Media professional with nearly 10 years of experience developing and leading successful, integrated, targeted, and trackable campaigns for some of the world's top brands. Over the past couple of years, those have included PwC, Bloomberg, and the world's largest multidisciplinary scientific society, AAAS.

SOME jargon so you know i'm qualified

I've run the gamut of marketing competencies (which also means a lot of great buzzwords): strategic planning, cross-platform campaign management, event promotion, digital marketing automation (using SalesForce & Eloqua), targeted re-marketing with emails, Google ads and paid social posts, and a lot of creative content production - from copy writing & design to videos & photos. 

That's not everything, but my resume is right here just in case. 

DID I MENTION i like to manage the process?

Prior to contracting and consulting in the northeast, I was the Assistant Director of Marketing at Florida International University (the fourth largest university in the nation), where I also earned my MBA.

During this time, I helped my director grow the division from myself, one social media manager and one multimedia producer, to a team of 15. I was also the lead on a new Branding & Licensing department that resulted in increased apparel revenues and decreased materials costs.

I took what I had learned from that experience and coupled it with my business training to contract for larger corporate clients. I've managed budgets, teams and third-party vendors (including web & graphic designers), as well as developed entire marketing plans for the upcoming fiscal year.

In my current role at PwC, I develop and analyze team and project performance metrics, as well as develop presentations, white papers and reports that help executives and key stakeholders make informed, quick decisions.

IN Summary

All of that is basically to say - I really enjoy learning new things, staying relevant and stretching my comfort zone. I use a good chunk of my free time listening to podcasts like Perpetual Traffic, testing new technologies and ultimately trying to find new ways to help my clients and companies reach their goals more efficiently and for less money.